Earlier this month, on April 4 Beyonce and Adidas signed a collaborative deal for athleisure wear. Sources say the deal will include a line of footwear as well as other lifestyle and performance based products. Bey’s Ivy Park line with be rebranded as well. Jay Z’s wife is serving as a “creative partner” for the […]
Tag Archives: Adidas
Beyonce Backs out of Reebok Deal due to lack diversity in it’s Board Room
Why they try the Queen tho?? The world stopping popstar and reebok had announced a major collaboration in order to develop new signature footwear and apparel. According to ESPN writer Nick DePaula, the music icon took diversity into strong consideration when declining whom to work with, saying on a recent episode of The Jump, “I […]
