Slogan Tee’s Are What’s Poppin in the Fashion Industry


Who doesn’t love a Slogan Tee…Tee shirts are the perfect work from home attire whether you’re on your couch, in your home office, Starbucks, or  your bed…there’s nothing like free and fancy in a luxe tee shirt.  I love tee shirts because you can dress them up with blazers, fitted skirts, and heels. But you can also throw on a tee shirt and some sweats. Tee shirts are versatile and can say so much with little words. It’s all in how you rock it.

History of the Slogan Tee

According to Bazaar, the history of the slogan t-shirt all began when Maria Grazia Chiuri sent her ‘We should all be feminists’ Tee shirt down the Dior catwalk in her very first collection for the French fashion house in October 2016, she launched a burning flame for justice into our everyday wear.  Since then, we have seen an emergence of words on shirts some politically driven, some calling for freedom and equality (#blacklivesmatter).

However, she didn’t invent the slogan tee. It all began in the 1960’s when a shop called Mr. Freedom on the King’s Road in Chelsea sold Disney-inspired slogan tees. Vivienne Westwood took the trend a step further then next decade with politically motivated tee shirts, but it was in the 1980’s that the slogan tee really came into its own with Katherine Hamnett’s infamous designs.


Slogan Tee Inspiration

“That t-shirt gave me a voice,” Hamnett , said when she shook hands with then Prime Minister Margaret Thatcher while wearing a T-shirt that read, ‘58% don’t want Pershing’, an anti-nuclear statement. Since then the idea has been duplicated all over the world.  Now Mommy’s are on the scene, with merch addressing back and body pains.  A good slogan tee can be a great conversation starter.

Even Marie Claire is in agreement that working from home in our beds on our laptops is done best in a comfy tee shirt. Why shouldn’t that tee shirt be cute as well…

It’s even better when you can rock a cute slogan tee in YOUR size.  There’s a boutique based out of Maryland, you can follow them @_studio59 on Instagram.  They also have an online store where you can purchase cute slogan tees like these here.

And just like a tattoo, the slogan T-shirt has long-been the celebrity worlds’ weapon of choice when it comes to making a statment without saying a word.

Remember Katy Perry-who showed her support of Hillary Clinton during the campaign trail in a ‘Nasty Woman’ tee shirt?

Singer Katy Perry speaks at a rally in support of Democratic presidential nominee Hillary Clinton, Saturday October 23, 2016 in Las Vegas (AP Photo/John Locher)

And we can never forget when Uncle Jay AKA Jay Z showed his loyalty to Queen  Bee in a ‘Mrs Carter’ jacket.

Just last year,  Serena had to show em who was boss in her custom two piece with the words plastered all over it, like ” Goddess”, “Queen”, “Champion” and other empowering words. She wore this in push back to being banned from wearing her catsuit on the field.

Everyone Loves A Slogan Tee

For designers as diverse as Chirstopher Kane, Vera Wang and Vivienne Westwood, witty saying became the ultimate graphic impact? Who needs dizzy designs and pink rose petals on their shirts when you’ve got the whole 26 letters in the alphabet?

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