Whenever you think of Biggie and Faith’s son, you think about that round faced, brown skinned five month old cute little boy from back in 1997. The 22 year old is a young entrepreneur making segways into the cannabis industry. Along with his co-founders Willie Mack and Todd Russaw (Evan’s ex-husband who helped raise Wallace), Wallace has launched Think BIG, a company that is encouraging a social movement to spread awareness and use of cannabis as a tool for “creativity”, contemplation and healing, Wallace told Esquire.
Wallace says seeing the positive effect cannabis has had on his younger brother with autism, inspired him to get into the industry, to assist in promoting the wellness aspect of CBD usage.
C.J. launched his enterprise just days before his father’s death anniversary this past spring and it now features vapes, pre-rolls, and Biggie-related apparel.
“I got to talk to my uncle…I think he was actually the first person my dad smoked weed with, and I found out that we actually smoked weed around the same age. I was 16,” said Wallace. “His first experience was way cooler than mine, in Jamaica. You know, in his homeland. I can only imagine the experience that he had. And he was with family, so he was probably very comfortable.”
The Frank White creative blend, available now.
The Frank White creative blend is the first release product within Think BIG, in collaboration with Lowell Herb Co. Named for Biggie’s iconic “Frank White”alter ego (inspired by the mafia kingpin played by Christopher Walken in King of New York), it’s a pre-roll pack made from “signature sun-grown California cannabis, custom blended with Orange Sherbet, Banjo, and Rattlesnake Sour Diesel.” It’s available at LA’s Rose Collective and Sweet Flower for $40 ,and a portion of the proceeds will benefit California’s Prison Arts Project.