Lady GaGa’s New Cosmetic Line for Amazon Only

Amazon has stepped their game up when it comes to selling beauty products, accordinto eMarketer. And now Lady Gaga’s New line will be added to their site.

Haus Laboratories will be available for pee order on Amazon Prime Day, which is July 15&16. Still, even as one of the biggest online retail moguls, it’s surprising that a luxury, celebrity brand would use Amazon. A lot of luxury and major beauty brands shun away from Amazon due to its mass market image and reputation for deals and major price reductions.

But, according to The Business of Fashion, pricing for Haus Laboratories cosmetics are more mid range, surprisingly. A lip gloss is $16; a palette for eyes, lips and cheeks is $49.

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