Amazon has stepped their game up when it comes to selling beauty products, accordinto eMarketer. And now Lady Gaga’s New line will be added to their site.
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Haus Laboratories will be available for pee order on Amazon Prime Day, which is July 15&16. Still, even as one of the biggest online retail moguls, it’s surprising that a luxury, celebrity brand would use Amazon. A lot of luxury and major beauty brands shun away from Amazon due to its mass market image and reputation for deals and major price reductions.
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But, according to The Business of Fashion, pricing for Haus Laboratories cosmetics are more mid range, surprisingly. A lip gloss is $16; a palette for eyes, lips and cheeks is $49.
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