Earlier this month, on April 4 Beyonce and Adidas signed a collaborative deal for athleisure wear. Sources say the deal will include a line of footwear as well as other lifestyle and performance based products.
Bey’s Ivy Park line with be rebranded as well. Jay Z’s wife is serving as a “creative partner” for the brand. Queen Bee posted her first pics Friday on Instagram hyping the collab. The Instagram pictures quickly went viral, with the first photo striking 2 million likes within the first hour. Bey effortlessly reveals her viral social media dominance and the power she brings to the brand.