Fashion House that is ….The superstar is in talks of collaborating efforts to embark on a luxury house with LVMH ( Louis Vuitton Moet Hennessy). Presently, LVHM owns 25 luxury houses in the fashion industry, including Fendi, Givenchy, Celine, Christian Dior, and Marc Jacobs).
This collaboration serves as hallmark, since the CEO of LVHM, Bernard Arnault hasn’t launched a fashion brand from scratch since 1987. The fashion house is expected to to incorporate ready-to-wear , leather goods and accessories.
Speculation began earlier this week when she was spotted sporting Fenty logo sunglasses. See below, one of the comments from a fan on her hausofrihanna Instagram page.
Details about the launch have not yet been confirmed, but speculation is that it is going to be released in tandem with her 9th album. Sources say she was test driving the eyewear line. Rihanna has shown a huge interest in fashion, captivating us with her recent launch of Puma and Fenty, then more recently with her lingerie line, SavageXFenty. In 2011, she teamed up with Armani Jeans and Emporio Armani Underwear. Her first collection featured t-shirts, underwear and denim pieces.
In 2015, Rihanna was announced as the first black spokesperson for Dior and soon followed up with a campaign for the brand’s Secret Garden collection.
In 2016, Rihanna was announced as the creative director of Puma, where her shoe collection sells out daily. That same year, the collection was debuted on the runway of New York Fashion Week. The shoe line sold out online in just 35 minutes.
Let’s not forget that in the same year, she scratched her sock itch — releasing her third collection of Stance socks made up of 19 styles ranging from cute ankle socks to thigh-high stockings.
Sources say LVMH has reported extraordinary potential in Rihanna. She has contributed so much creativity to the fashion industry. It’s extremely exciting to have the album and new fashion house pop out at the same time. Let’s extend warm wishes to the Barbadian princess. She’s always keeping us guessing. And we could go on and on about her fashion credentials. Let us know what’s up RiRi! Inquiring minds want to know. Until later, keep sleighing sleighbelles. And of course, I’m always wishing you a boat load of love, peace and prosperity. xoxoxoxo
“We only use our powers for good”